The Challenge: Atípico Mexico called us to create the concept of a specialized online platform to market innovative design products, both for recognized brands and their own products, aimed at young urban Mexican consumers, aged 18 to 24.
The Challenge:
CHEEDO - SHOP
This involved creating a naming and a brand design that could emotionally connect with that audience, and then developing a powerful brand storytelling strategy that reflected the spirit of the project.
CHEEDO - SHOP
The result was a fresh and vibrant brand with a restless, fun, irreverent and colorful spirit, with a memorable and relevant name for the audience: CHEEDO, derived from the Mexican colloquial expression "Chido", which is used to refer to something that is cool, desirable or of good quality.
