The Challenge: Atípico México invited us to create a unique promotional merchandise campaign for Oreo, one of the world's most popular snack brands. The objective was to develop a series of highly engaging and collectible items that would resonate with Oreo's target audience.
The Challenge:
OREO - MILKLOVERS
Our goal was to develop a distinctive line of highly collectible merchandise that would not only captivate Oreo's customers but also embody the brand's fun and playful personality. We aimed to create a range of high-impact items that would generate engagement with Oreo's target audience, while communicating the brand's unique attributes.
OREO - MILKLOVERS
Drawing on these objectives, we conceptualized the Milk-Lovers, a set of playful and adorable characters made entirely of Oreo cookies. These characters embody the fun and carefree spirit of the Oreo brand, enjoying milk in a variety of imaginative ways.
OREO - MILKLOVERS
We designed the Milk-Lovers as a set of exclusive collectibles that could be obtained by purchasing select Oreo promotional packs. Our intention was to create an incentive for customers to engage with the brand, while at the same time offering them an opportunity to own a unique and memorable Oreo keepsake.
